Did you know that November 26 is Small Business Saturday?
It’s a great opportunity for you to show support for your small business clients – and perhaps attract some new ones.
Small Business Saturday falls between Black Friday and Cyber Monday. Consumers are encouraged to shop locally and support neighborhood businesses. Sponsored by American Express and backed by legislation, the event has soared in popularity since its inception in 2010.
“By supporting a local mom-and-pop business, its community may see a boost in jobs, contributions, investments, and more,” according to the U.S. Chamber of Commerce. “Whether it’s purchasing a cup of coffee down the street or buying a gift from a local artist’s online shop, patrons can make a difference by shopping small.”
There is an interactive online Small Business Saturday map where you can view participating businesses and register your own business.
Below are some tips for getting involved in Small Business Saturday.
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Small Business Saturday – November 26
“Small Business Saturday is a great way to gain exposure at a time when small businesses need it most,” says the U.S. Chamber of Commerce, which suggests the following ways to participate:
Shop locally. Show your neighbors, friends, and small business clients that you support them.
Host or sponsor an event. “[G]et out in front of potential customers,” says the Chamber of Commerce. “Word of mouth and referrals remain one of the best ways to attract new customers and improve sales — in fact, Nielsen reported that 92 percent of consumers believe suggestions from friends and family more than advertising. Organize an in-person or online event, advertise to your most loyal customers, and offer a great experience.”
Show your support online. Post a “thank you” on social media. Publish an article on your blog or website. Include a link to the Small Business Saturday map.
Emphasize your bona fides as a small business. Let people know you’re proud to be a part of the community.
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