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AI Is Scoring Some Big Hits in the Sports World

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This is not the game your grandfather knew.

It seems no area of life is safe from Artificial Intelligence, which is now threatening to disrupt the sports world.

Most significant is sports betting and sports fantasy wagering, which has exploded into a multibillion industry now that fans in many states can easily and legally place bets. Also exploding are AI apps that harness the mountain of data on teams, players, injuries and performance projections to give bettors an edge.

Other areas in the sports world that are seeing an AI influx: health and injury reports, automated officiating, and personnel evaluation.

“AI has the potential to fundamentally change the sports industry, from how sports are played to how fans consume sports content,” says the Sports and Entertainment team at ArentFox Schiff LLP, in an article for The National Law Review. “Although adoption of AI in sports has already begun, the technology is still very much in its infancy. As the industry continues to adopt this next-generation technology, stakeholders will need to closely examine the unique legal and regulatory implications.”

Read “How AI is Changing the Sports Industry.”

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How AI is Changing the Sports Industry

  • Coaching and Front Office Personnel Planning. “AI can also streamline film study by isolating the most relevant footage and recognizing patterns that may not be easily detectable to the human eye,” according to ArentFox Schiff LLP. “Virtual reality, powered by AI, can immerse athletes in simulated environments to replicate opponents and help hone their skills. Moreover, AI’s algorithms and pattern recognition capabilities can potentially revolutionize player scouting and recruitment because they can forecast the skill level and success of prospects.”
  • Automated Officiating. Major League Baseball is already implementing this in home plate umpiring and ball-strike calls.
  • Athlete Health and Safety. From The National Law Review: “AI can also be a useful tool in promoting safer sports across all leagues as its capabilities have the ability to analyze and predict how, when, and where injuries occur, evaluate the degree of such injuries, and model the potential short and long-term effect of such injuries. This data can then be used to create safer equipment, support rule changes, and assist game preparation strategy (for example, limiting the amount of practice time to avoid overexertion).”
  • Fan Engagement. From marketing to social media, AI can link fans even closer to the on-field action.

  • Stadium Security. “AI-powered facial recognition and other monitoring technology … make sporting events safer by detecting potential threats to safety. The tools provided by this technology create a more efficient (and hassle-free) security process for venue owners and operators, as it eliminates the time it takes to check bags or perform full-body pat downs of fans, personnel, and other guests entering the venue. Such tools also make for a more enjoyable experience for the fans, as they allow for quicker and less intrusive entry into venue.”

    SOURCE: How the Sports Industry is Changing due to AI (

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