Important! June 12th, 2024 Webinar Attendees, please click here to complete our Survey or Verification Request Form.

Click Here

Simple Ways to Make Your Website More Powerful

Last update





Print Friendly, PDF & Email
Start by improving your Areas of Practice pages.

If you want better performance from your law firm website, you can start by improving your Practice Area pages.

Each page should do at least three things: (1) tell visitors exactly how you can meet their needs in the given area; (2) provide a clear Call to Action so visitors can engage with you further; and (3) contain attractive graphics and photos.

Another tip: make sure your Home Page tells a story.

“What pops out to you in the first three seconds?” asks Peter Boyd of PaperStreet, a legal marketing firm. “Can a user tell what your practice areas are right away?  Do you have a unique selling proposition?  What is your story that will engage a potential client?  What makes you different? You need to answer that all with engaging visuals, specific copy, and headlines that are still SEO compliant.”

Below are some other pointers for turbo-charging your website.

Are you taking advantage of the valuable resources available through the Alta Pro Risk Purchasing Group (RPG)? If not, register here and start enjoying the benefits. When your law practice has professional liability coverage through Alta Pro Insurance, you’re automatically enrolled in the RPG. Among the benefits: free, cutting-edge CLE webinars featuring top experts tackling timely topics; the Pro Practice Playbook; the Pro Practice Blog; Reminger’s ProLink risk management assistance; Reminger’s Claim Repair Hotline; discounts on CLIO practice management software; and access to the Risk Pro, who can help keep your firm safe and successful. Stay ahead of the curve with Alta Pro Risk Purchasing Group.

Tips for a More Powerful Website

Following are more pointers from PaperStreet:

Use social proof and testimonials. Display badges of professional honors and distinction on your site.

Boost your site’s download speed. “Your website needs to load fast,” says PaperStreet. “Check out Google [for insights on improving page speed]. Then forward that report to your web design team. Have them review and make changes to get the site speed higher.”

Make sure your site is ADA compliant. Per PaperStreet: “If your site is not ADA compliant, it needs to be by now. Check out for a free report. If you need further analysis, contact an ADA website audit team.”

Have a content marketing plan. “Research potential practice areas you want to hit on, then create a plan with the page name, link to the copy, due date, approval date, and where it is going live.

Use “explainer” videos. “There’s a perception that production and filming are too time-consuming and expensive for there to be a measurable ROI for the average lawyer. This is where explainer videos come in.”

Create informational booklets, guides and downloads. “The key to ranking high in a specific area is creating THE definitive resource on a topic,” according to PaperStreet. “Become THE resource for car accidents, probate, or divorce. Produce a 2,500 to 5,000-word guide that is online. Create it as a PDF download too.”

Source: 21 Top Lawyer Marketing Ideas for 2021 – PaperStreet

Want a discount on Clio practice management software products? You’re eligible if you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan and are a member of the Alta Pro Lawyers RPG. In addition to Clio discounts, you’ll get access to free webinars, the Pro Practice Playbook, Reminger ProLink, Ask the Risk Pro and more. Here’s how to join.


Print Friendly, PDF & Email

Related Posts on!

Alta Pro Logo Icon

About the Editorial Staff

In an age of consolidation where increasingly impersonal transactions have made customer service an oxymoron, we bring together independent agents, insurance companies, and other industry specific service providers to develop and deliver insurance products and risk management solutions that benefit our insurance customers.

Join Our Newsletter

Occasional newsletters and CLE invites

Find Us on Social

Upcoming CLE Webinar: Essential Business Skills for Busy Lawyers Part 2 – Build Your Legal Practice Like a Pro

August 28, 2024 1:00 pm EST
CLE Credit: 1.0 Regular

Colleen L. Byers

Colleen Byers Mediation, LLC


Latest Videos

1 Hour

Essential Business Skills for Busy Lawyers Part 1 – Communicate Like A Pro

1 Hour

Creating an Attorney Compensation Plan That Will Build Firm Culture and Attract Top Talent

1 Hour

Cybersecurity for Attorneys: Employing Competent and Reasonable Safeguards

Need Help?

Visit our Frequently Asked Questions page. 

Or email us directly at

Or submit your issue in the comment form below and we will respond as soon as possible.