Attention March 13th, 2024 Webinar Attendees, please click here to complete our Survey or Attendance Verification and Credit Request Form. (required for CLE credit)

The Secrets to Success in a Pandemic

Last update





Print Friendly, PDF & Email
Here's how top-performing firms did it.

Cutting expenses and reducing overhead helped some law firms not just survive the pandemic, but thrive in it.

For others, the key was focusing on the demand side by increasing client outreach.

Those are two insights from the Pandemic Performers Report 2021, just released by Thomson Reuters.

“Why did some law firms handle the recent global health crisis better than others? Our new Pandemic Performers 2021 report sheds light on what top firms did to make the difference,” according to Thomson Reuters. “Law firms adopted a wide range of strategies to stabilize their operations and increase the likelihood of financial success. Some firms, fearing a stark drop-off in demand, made deep cuts in expenses to better their chances of remaining profitable. Other firms took a longer-term view, maintaining investment and hoping such investment would provide a competitive edge as the pandemic dragged on.”

Firms identified as “Pandemic Performers” placed in the top quartile of firm performance based on Revenue per Lawyer (RPL) growth. The report found that these top performers were prepared to weather the crisis because of their firm cultures and working practices.

“Demand held up well, especially in the latter half of the year,” the report says. “With revenue per lawyer (RPL) remaining stable and cost per lawyer down, most firms ended up actually increasing their profitability for the year. However, firm performance varied greatly, and the reasons for success or failure weren’t the same at every firm. Some law firms achieved both revenue and profit growth, others saw their revenues shrink and profitability fall, and many more landed somewhere between these two poles.”

Download the Pandemic Performers Report 2021 here.

Succession Planning is key to your law firm’s future. Having a succession plan doesn’t mean you’re ready to retire or need to stop work today. It means having a blueprint for your future and a process for transitioning ownership smoothly, seamlessly and profitably. Learn more about succession planning – and how you can design a plan that’s right for your practice – by attending our upcoming live webinar, Success in Succession Planning. Our guest speaker is Camille Stell, CEO and founder of Lawyers Mutual Consulting & Services, who (literally) wrote the book on Designing a Succession Plan for Your Law Practice. One hour of CLE credit has been applied for and is expected to be approved. Register here.

6 Takeaways from the Pandemic Performers Report 2021

  1. Resilience. “Pandemic Performers were shown to be more resilient and able to leverage their scale, diversity, brand, and their support for their lawyers,” according to the report. “These firms practiced good financial hygiene; and above all, they were more likely to take a long-term view.”
  2. Not dependent on litigation. Pandemic performers tended to be less concentrated in litigation.
  3. Close eye on spending. They also paid close attention to their overhead expenditures.
  4. Optimized talent. Top performers made sure to hire and retain top talent. Their cultures emphasized diversity and inclusion. They valued collaboration and creativity.
  5. Financial hygiene. Successful firms managed their fees and rates, and they used efficient and effective billing practices.
  6. Client appeal. Having a strong brand helped firms weather COVID, as did healthy relationships with businesses and individuals in their communities.

Source: Thomson Reuters

If you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan, you can stay on top of ethics and risk management news by being a member of Alta Pro Lawyers RPG. You’ll get access to free webinars, the Pro Practice Playbook, Reminger ProLink, Ask the Risk Pro and more. Here’s how to join.


Print Friendly, PDF & Email

Related Posts on!

Alta Pro Logo Icon

About the Editorial Staff

In an age of consolidation where increasingly impersonal transactions have made customer service an oxymoron, we bring together independent agents, insurance companies, and other industry specific service providers to develop and deliver insurance products and risk management solutions that benefit our insurance customers.

May 22, 2024 1:00 pm EST
1.0 Regular Credit
June 12, 2024 1:00 pm EST
1.0 Ethics Credit

Join Our Newsletter

Occasional newsletters and CLE invites

Find Us on Social

Upcoming CLE Webinar: Essential Business Skills for Busy Lawyers Part 1 – Communicate Like A Pro

May 22, 2024 1:00 pm EST
CLE Credit: 1.0 Regular

Colleen L. Byers

Colleen Byers Mediation, LLC


Latest Videos

1 Hour

Creating an Attorney Compensation Plan That Will Build Firm Culture and Attract Top Talent

1 Hour

Ethical Uses of Generative AI in the Practice of Law

1 Hour

Four “Ds” of Client Relations: Dabbling, Documentation, Difficult Clients, Don’t Do it!

Need Help?

Visit our Frequently Asked Questions page. 

Or email us directly at

Or submit your issue in the comment form below and we will respond as soon as possible.