There are really only three essential rules for success of a Law Blog: (1) post regularly; (2) post regularly; and (3) post regularly.
Oh sure, there are other important considerations like publishing fresh, unique and engaging content, and using videos and graphics. But if you don’t post regularly, it will all be for naught.
“For law firms, regular blogging is an essential element of a search engine optimization strategy that can provide a tremendous return on your investment,” writes Dave Arato, JD, the founder of Lexicon Legal Content, for Attorney at Work. “Google rewards sites that provide fresh, useful content with better rankings, and your law firm blog is your platform to regularly publish material that fits those parameters.”
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Best Practices for Your Law Blog
Here are 10 tips suggested by legal marketer Dave Arato. We recommend you read his full article at Attorney at Work.
- Answer your client’s questions
- Use the answers to generate new content
- Have a robust FAQ page
- Meet your client’s needs
- Use AI with caution
- Avoid legalese
- Promote your Experience, Expertise, Authority and Trust
- Search Engine Optimization
- Make your blogposts easy to read
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