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What’s Your Personal Brand as a Lawyer?

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What is your personal brand as a lawyer?

Do you present yourself as brainy and erudite, tech-savvy and modern, or down-to-earth and approachable? A bulldog or more easy-going?

Knowing who you are – and being comfortable in your own skin – will make your law life soar.

“Want more leads that turn into paying clients? Embrace your authentic self and market who you are, even if it initially makes you uncomfortable,” says Katy Goshtasbi, author of Personal Branding in One Hour for Lawyers, in this ABA Journal article. “It can’t be something basic, like saying you are an attorney who always delivers work product on time. That’s something every lawyer should do, and it does not make you unique.”

Dealing with Difficult Clients can be a Nightmare! If you want to sleep better at night, join the Alta Pro Risk Purchasing Group for our upcoming webinar entitled: Ethics in 3D: Difficult Clients, Dabbling, and Documentation. This webinar will feature James Bell, a noted expert in Lawyer Ethics and will cover the dangers of dabbling in risky areas, the importance of documentation, tricks for dealing with difficult clients, and the magic power of the phrase “Don’t Do It!” James has been recognized in the Best Lawyers of America and has been honored as an Indiana Super Lawyer. He was 2018 President of the Indiana Bar Association, and he even has a channel on Youtube focusing on ethical issues facing lawyers. This webinar will provide 1 hour of Ethics credit, so don’t miss this opportunity to get free CLE. July 7, 2021 12:00 PM Central (US and Canada). Register here.

Personal Branding In One Hour for Lawyers

With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition.

In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process. In just one hour, you will learn to:

  • Discover your personal brand – and why it matters to colleagues and clients;
  • Use your personal brand as a marketing tool;
  • Stand out from the crowd – improve your visual brand by making simple, yet impactful, changes to your attire and personal appearance;
  • Create effective marketing materials for your brand;
  • Network successfully to implement your personal brand;
  • Communicate your brand effectively

Sources: ABA Journal and Personal Branding In One Hour for Lawyers (

If you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan, you can stay on top of ethics and risk management news by being a member of Alta Pro Lawyers RPG. You’ll get access to free webinars, the Pro Practice Playbook, Reminger ProLink, Ask the Risk Pro and more. Here’s how to join.


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In an age of consolidation where increasingly impersonal transactions have made customer service an oxymoron, we bring together independent agents, insurance companies, and other industry specific service providers to develop and deliver insurance products and risk management solutions that benefit our insurance customers.

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