{"id":2684,"date":"2020-02-11T20:33:57","date_gmt":"2020-02-11T20:33:57","guid":{"rendered":"http:\/\/localhost:8888\/altaprorpgoldsite\/?p=2684"},"modified":"2020-02-11T20:33:57","modified_gmt":"2020-02-11T20:33:57","slug":"10-tips-for-branding-your-law-firm","status":"publish","type":"post","link":"https:\/\/altaprorpg.com\/featured-posts\/10-tips-for-branding-your-law-firm\/","title":{"rendered":"10 Tips For Branding Your Law Firm"},"content":{"rendered":"\n

When it comes to branding\nyour law firm, you can pick up some valuable pointers from the fashion\nindustry.<\/p>\n\n\n\n

Take Nike, for example. Not\nonly is its swoosh logo recognized all over the world, but the image itself sends\na powerful message: it\u2019s a checkmark, a symbol of positivity, an image of\nmovement and uplift. Just do it!<\/p>\n\n\n\n

\u201cBranding is more than a logo,\u201d writes Dayna Winter on the Shopify blog<\/a>. \u201cIt encompasses values, voice, and design choices. Good branding is storytelling \u2013 a consistent and continuous message, weaving meaning into every piece.\u201d<\/p>\n\n\n\n

Want a steady stream of helpful practice tips on everything from branding to boosting your bottom line? Check out the Alta Pro Lawyers RPG website<\/a>, where you get valuable posts like this one three times a week, plus dollar discounts on Clio cloud-based software products, Reminger ProLink claims repair hotline, and free e-consults with The Risk Pro. Learn how to join here.<\/a><\/em><\/strong><\/p>\n\n\n\n

10 Branding Tips from Design Pros<\/strong>
These branding tips \u2013 courtesy of Dayna Winter and Shopify<\/a> \u2013 can put your firm on the stylish runway to success: <\/p>\n\n\n\n

  1. Communicate who you are and what clients you serve<\/strong>. \u201cIf you can\u2019t communicate who you are as a brand and the type of person who would identify with your core values and aesthetic, then you won\u2019t be able to sell it to them.\u201d Joey Ng (VP of Marketing,\u00a0Output)<\/em><\/li>
  2. Go digital<\/strong>. \u201cGreat online presentation and content is key. It’s all about finding your niche market and exposing a good quality product or service to them.\u201d Yan Wang (Founder, XYZ Impression)<\/em><\/li>
  3. Keep your brand consistent on all platforms.<\/strong> \u201cConsider the look, style, color of your branding \u2013 how are others affected by it? When starting out, ask what is the first thing someone thinks of when they see your brand. When you do finally have your brand image, get it out there. As much as you think you are marketing yourself, you can triple it.\u201d Dawn Del Russo (Founder Bella Dawn & LiveTheGlamour.com)<\/em><\/li>
  4. Differentiate your practice.<\/strong> \u201cUnless there\u2019s a frame of reference to attach to a name, it\u2019s really difficult to navigate the congested buyer\u2019s marketplace. Trying to be everything to everyone is a recipe for disaster.\u201d Carolyn Delacorte (Co-founder, Boxwood Press)<\/em><\/li>
  5. Tell your story.<\/strong> \u201cIt communicates what your values are, your perspective, and helps illuminate small character elements that are part of the bigger picture of your business.\u201d Odessa Paloma Parker (Fashion Editor, The Globe and Mail)<\/em><\/li>
  6. Know your competition<\/strong>. \u201cCarefully research your target market and see who your competitors are. Having a strong social media presence is a must \u2013 this can be a really cost-effective way of communicating to your target customer.\u201d Nick Ede (CEO, EastofEden London)<\/em><\/li>
  7. Create compelling content.<\/strong> \u201cNow that so much business is happening online, creating interesting content is becoming more and more important.\u201d Helen Rice (Co-founder, FUZZCO<\/a>)<\/em><\/li>
  8. Build partnerships.<\/strong> “Part of knowing your brand is knowing who can help your brand. I would suggest finding a core group of friends, or a team of people who have skills that are not only beneficial to you, but are beneficial to them, too. Grow and learn with each other.\u201d Andrew Coimbra (Creative Director & Designer, Andrew Coimbra)<\/em><\/li>
  9. Get your name out there. <\/strong>\u201cWhen most shoppers are faced with a choice, whether to buy this black tote bag or that black tote bag, they’ll choose the one they’ve heard of. It’s as simple as that. That’s the entire basis of advertising. So getting the word out there about your brand and what makes it unique it crucial to your sales. And sales are crucial to keeping your business afloat.\u201d Sara Koonar (Editor-in-Chief, 29Secrets.com)<\/em><\/li>
  10. It\u2019s all about feelings.<\/strong> \u201cBranding needs to be about the emotional experience for your target audience. Exceptional branding provides a sense of comfort, acceptance, yet inspiration to keep your clients coming back for more.\u201d Alex O\u2019Byrne (Director, WeMakeWebsites)<\/em><\/li><\/ol>\n\n\n\n

    BONUS\nTIP: What three adjectives best describe your law firm?<\/p>\n\n\n\n

    If you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan, you can stay a step ahead of the competition by being a member of <\/strong><\/em>Alta Pro Lawyers RPG<\/a>. You\u2019ll get access to free webinars, the Pro Practice Playbook, Reminger ProLink, Ask the Risk Pro and more. <\/em>Here\u2019s how to join.<\/em><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    What three adjectives best describe your law practice?<\/p>\n","protected":false},"author":7,"featured_media":2685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[244,245],"tags":[335,291,287,289],"acf":[],"_links":{"self":[{"href":"https:\/\/altaprorpg.com\/wp-json\/wp\/v2\/posts\/2684"}],"collection":[{"href":"https:\/\/altaprorpg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaprorpg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaprorpg.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/altaprorpg.com\/wp-json\/wp\/v2\/comments?post=2684"}],"version-history":[{"count":0,"href":"https:\/\/altaprorpg.com\/wp-json\/wp\/v2\/posts\/2684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altaprorpg.com\/wp-json\/wp\/v2\/media\/2685"}],"wp:attachment":[{"href":"https:\/\/altaprorpg.com\/wp-json\/wp\/v2\/media?parent=2684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaprorpg.com\/wp-json\/wp\/v2\/categories?post=2684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaprorpg.com\/wp-json\/wp\/v2\/tags?post=2684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}