Most of the best law firm marketing classes on topics ranging from social media strategy to SEO Training are available online 24\/7. Many are free of charge.<\/p>\n\n\n\n
\u201cDigital marketing is both an art and a science,\u201d writes Emily Heaslip for the US Chamber of Commerce<\/a>. \u201cOn one hand, you need to be creative to continually share content that\u2019s relevant and exciting to your audience. On the other hand, you need to be analytical in understanding and measuring what works and what doesn\u2019t. That combination, in addition to the fact that new trends and social media platforms enter the scene regularly, is what makes digital marketing so difficult\u2014and exciting.\u201d<\/p>\n\n\n\n As a benefit of a Lawyers Professional Liability Insurance policy underwritten by\u00a0<\/em><\/strong>Alta Professional Insurance Services<\/em><\/strong><\/a>, policyholders are automatically enrolled in the Alta Pro Lawyers Risk Purchasing Group (Alta Pro RPG). They have access to our exclusive policyholder-only services. The Alta Pro RPG website is intended to be a resource for independent agents, insured attorneys, insured paralegals\/staff, and the general public. <\/em><\/strong><\/p>\n\n\n\n 7 Online Marketing Course Recommendations<\/strong><\/strong><\/p>\n\n\n\n The following recommendations are from the US Chamber of Commerce and business writer Emily Heaslip (quotes are from her post<\/a>).<\/p>\n\n\n\n Best for beginners. <\/strong>\u201cFundamentals of Digital Marketing<\/a> by Google is a free course that comes with a certification recognized by the Interactive Advertising Bureau Europe and The Open University. It covers the basics of digital marketing in 26 different modules created by Google trainers. You\u2019ll learn how to build your online presence, how to create an online business strategy, some of the basics of SEO, advertising on social media and even how to get started with content marketing. It\u2019s a great survey course for someone hoping to learn a little about a lot of topics,\u201d says Heaslip.<\/p>\n\n\n\n Best for social media. <\/strong>\u201cIntroduction to Social Media Strategy<\/a> by Buffer is a free course hosted on Skillshare that is perfect for everyone from beginners to intermediate students. This course teaches you how to get started on social media (regardless of what platform you choose), with advice on finding your voice, creating and curating content and coming up with a strategy for paid ads. Buffer also offers a course for anyone looking to take their paid social media strategy to the next level: Introduction to Social Media Advertising<\/a>.\u201d<\/p>\n\n\n\n Best free course. <\/strong>\u201cThe Complete Digital Marketing Course<\/a> is free with a 30-day free trial offered by Udemy. It\u2019s an extremely comprehensive course with 23 hours of videos on demand, 37 articles and downloadable resources available online and through Udemy\u2019s app. The course covers email marketing, SEO, social media and paid ads on Facebook and Google, among other topics. It\u2019s very action-oriented, giving you hands-on skills you\u2019ll be able to put into practice at your business right away.\u201d<\/p>\n\n\n\n Best paid course. \u201c<\/strong>The Digital Marketing Institute\u2019s Professional Diploma in Digital Marketing<\/a> gives you a certification from both the Digital Marketing Institute and the American Marketing Association<\/a>. If you\u2019re seeking to upskill from a basic understanding of digital marketing, this is a great place to start: DMI<\/a> reports that more than 80% of its members have been promoted upon completion of one of its courses and more than half received a salary increase. This course currently costs just over $1,300, but you\u2019ll receive instruction in ten different modules, covering PPC, email marketing, display advertising and more.\u201d<\/p>\n\n\n\n SEO. <\/strong>\u201cThe SEO Training Course<\/a> by Moz gives you a deep dive into the intricacies of search engine optimization. The course is hands-on and will take you through building a monthly SEO plan and writing SEO-friendly content, while also giving you tactics for improving your SEO using social media. SEO is one of those practices that takes time and dedication, so starting with the basics from an expert like Moz is an investment that will pay off in the long run. The course is hosted on Udemy, so be aware that you may need to pay a fee once you\u2019ve used your free trial.\u201d<\/p>\n\n\n\n Content marketing. <\/strong>\u201cDIY Viral Video: A Class on Making iPhone How-To Videos<\/a> by Nicole Farb, hosted on Skillshare, is a great way to get your feet wet with video marketing. Videos tend to have higher rates of engagement than static social media posts, and this course shows that you don\u2019t need a lot of expensive equipment to get started. Farb will give you tips for setting up and shooting, as well as editing and sharing videos online to make the most impact.\u201d<\/p>\n\n\n\n Email marketing<\/strong>. \u201cEmail Marketing for eCommerce<\/a> by Mailchimp is another free course hosted on Skillshare that offers tons of tips for perfecting your email marketing. The course focuses on three key aspects of email marketing: automation, optimization and personalization. The course is only 25 minutes, making it a good quick refresh for anyone hoping to bring new energy to their email marketing campaigns.\u201d<\/p>\n\n\n\n Alta Professional Insurance Services Agency, LLC, (Alta Pro)\u00a0<\/em><\/strong><\/a>provides innovative, intelligent, professional insurance underwriting, claims, risk management, product development, and sales and marketing services to our clients using state of the art information technology. Alta Pro adheres to the highest standards of ethics and integrity to achieve superior results for our clients. Led by experienced program administrators who know their clients\u2019 insureds and the carriers\u2019 appetites, <\/em><\/strong>Alta Pro<\/em><\/strong><\/a> continues to expand our program offerings across the U.S.\u00a0<\/em><\/strong><\/p>\n\n\n\n