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Tips for Improving Your Law Firm’s Website

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Taken from Clio's "20 Best Lawyer Websites" survey.

If you want to turbocharge your law firm website, keep your homepage clean and simple – and tell visitors in simple, direct language how you can help them.

Here’s a good example: the website for LayRoots, an estate planning and asset protection firm in Seattle, WA, uses active, powerful words (“You earned it. Protect it or risk losing it.”) to reel in prospects. There’s also a map to make it easy to find the office, and “Contact Us” links to schedule a consultation.

Another characteristic of top sites: they empower prospects by giving them options. K Bennett Law LLC, a boutique subscription services firm in Atlanta, gives visitors different choices for connecting, such as live chat or setting an appointment.

“As well, the home page details different types of services offered, and highlights that everything is 100 percent flat fee because this is important for cost conscious new business owners with predictable budgets,” writes Teresa Matich, editor of the CLIO blog, in CLIO’s annual Best Law Firm Websites survey.

Some other features of winning websites are listed below.

Have you checked out The Pro Practice Playbook? This free, online legal resource is chock-full of tips, pointers and checklists for building a safe and successful law practice. Chapters include: Forming Your Firm, Managing Your Firm, Marketing Your Firm, Getting and Keeping Great Clients, Fees and Billing, Expertise, and Technology & Security. The Pro Practice Playbook is free and available 24/7 to all lawyers and firms insured through Alta Pro Insurance Services. Click here to start using The Pro Practice Playbook and all the other benefits of membership in the Alta Pro Risk Purchasing Group (RPG). Get started now.

Three Ways to Create an Award-Winning Law Firm Website

1. Put a face to your law practice.

This business and employment law firm in New York has its lawyers’ photos on its homepage, which personalizes the firm at a glance. This is important, according to Matich, “because it could potentially increase a prospective client’s trust in the firm. Also, the law firm highlights that initial consultations are free in multiple places, showcasing how it provides value to clients upfront. Furthermore, highlighting their free consultations also emphasizes that the firm is budget conscious, and offers fair and transparent billing. With cost being a key consideration for many legal clients, this approach is on the money.”

2. Tell prospects the first visit is free.

This Minnesota firm’s website “highlights that clients can get started for zero-dollars, easing cost concerns,” writes Matich.

3. Show that you get great results.

Locks Law Firm, a personal injury law firm with offices in Pennsylvania, New Jersey, and New York, builds confidence with clients on its homepage by highlighting that it gets results—over $1 billion, to be exact,” according to Matich and CLIO. “Clients can easily find out if they have a case (without waiting to contact someone), and fill out a form to contact the firm right from the homepage.”

Source: Top 20 Best Law Firm Websites On The Internet | Clio

If you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan, you can stay on top of ethics and risk management news by being a member of Alta Pro Lawyers RPG. You’ll get access to free webinars, the Pro Practice Playbook, Reminger ProLink, Ask the Risk Pro and more. Here’s how to join.

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In an age of consolidation where increasingly impersonal transactions have made customer service an oxymoron, we bring together independent agents, insurance companies, and other industry specific service providers to develop and deliver insurance products and risk management solutions that benefit our insurance customers.

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