Important! June 12th, 2024 Webinar Attendees, please click here to complete our Survey or Verification Request Form.

Click Here

How to Do An SEO Content Audit for Your Firm’s Website

Last update





Print Friendly, PDF & Email
Boost your site's performance.

Have you ever done an SEO Content Audit for your law firm website? Do you even know what an SEO Content Audit is?

If not, no problem. This post will break down the basics of SEO Content Audits.

“To keep your website running at optimal performance, you need to regularly evaluate its status through an SEO content audit process,” writes attorney and digital marketing expert Annette Choti in this blogpost for Attorney at Work. “An audit allows you to closely examine your site’s content, design, and user experience. Not only can you decide what new content and features you need, but you will also have the opportunity to revise or remove content or features that just do not work anymore.”

Here are the key components of an SEO Content Audit, according to Choti:

  1. Evaluating goals
  2. Inventorying your website
  3. Collecting and analyzing data
  4. Removing or refreshing content
  5. Planning new content

Read SEO Content Audit (

Alta Pro Insurance Services keeps you informed on cutting-edge issues that affect your practice. Every week the Pro Practice Blog posts timely and topical dispatches from the risk management front lines. We spot looming risks – like the possibilities and potential perils of cryptocurrency – and give you advance warning. We identify promising trends – like Micro Self-Care, Cybersecurity Ethics, and the One-Page Business Plan – and give you the inside scoop. We bring you live CLE webinars on topics you request, most recently “Managing a Law Practice in Uncertain Times.” Please let us know how we can help your professional practice minimize risk and maximize reward. We’re here for you.

Components of an SEO Content Audit

Following are highlights from “SEO Content Audit” by Annette Choti for Attorney at Work.

Evaluate your firm’s goals. Start with the basics: increasing website traffic, improving search page results, and boosting conversion rates.

Inventory your site. Make sure your content addresses your prospective clients’ pain points. Certain types of content can hurt your website rankings. You might need to consult an SEO expert to know what content to prune and delete. Review your internal and external links. Internal links tie content together. External links go to credible outside sites. Use tools like Google Analytics or Ahrefs to see what content is driving traffic to your site.

Collect and analyze SEO data. “With the tools mentioned above, you can map out your website content and begin to organize your content into categories to keep, revise or remove,” according to Choti. “Consider exporting your data into a Google sheet or Excel document to organize it by page title, keywords and meta descriptions. Consider including these additional data points: article length, bounce rate, click-through rate, comment totals, internal link totals, keyword density, search position, social share totals, tags and categories, total page views. Once you have organized your content into keep, revise and remove categories, it is time to start making your changes.”

Remove and refresh content. “If you are not sure what to keep, look at what is performing well, including blogs and practice area pages. Webpages including testimonials, FAQs and attorney biographies may not need to be updated.”

Plan ahead. Where is your practice headed in the next six months? Year? Five years? Do you plan on adding new practice areas? Hiring new lawyers? Create, organize and prioritize your website content according to what’s happening in real life.

Source: SEO Content Audit | Six Steps for Law Firm’s Website (

Do you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan? Is your professional liability coverage managed through Alta Pro? If so, you’re automatically a member of the Alta Pro Risk Purchasing Group (RPG), which offers a wealth of benefits for your practice: free, cutting-edge CLE webinars featuring top experts tackling timely topics; the Pro Practice Playbook; the Pro Practice Blog; Reminger’s ProLink risk management assistance; Reminger’s Claim Repair Hotline; discounts on CLIO practice management software; tax savings on health insurance; and access to the Risk Pro, who can help keep your firm safe and successful. Register here and start enjoying your Alta Pro RPG benefits.


Print Friendly, PDF & Email

Related Posts on!

Alta Pro Logo Icon

About the Editorial Staff

In an age of consolidation where increasingly impersonal transactions have made customer service an oxymoron, we bring together independent agents, insurance companies, and other industry specific service providers to develop and deliver insurance products and risk management solutions that benefit our insurance customers.

Join Our Newsletter

Occasional newsletters and CLE invites

Find Us on Social

Upcoming CLE Webinar: Essential Business Skills for Busy Lawyers Part 2 – Build Your Legal Practice Like a Pro

August 28, 2024 1:00 pm EST
CLE Credit: 1.0 Regular

Colleen L. Byers

Colleen Byers Mediation, LLC


Latest Videos

1 Hour

Essential Business Skills for Busy Lawyers Part 1 – Communicate Like A Pro

1 Hour

Creating an Attorney Compensation Plan That Will Build Firm Culture and Attract Top Talent

1 Hour

Cybersecurity for Attorneys: Employing Competent and Reasonable Safeguards

Need Help?

Visit our Frequently Asked Questions page. 

Or email us directly at

Or submit your issue in the comment form below and we will respond as soon as possible.