Pitch decks aren’t just for startups seeking investors.

They’re great for law firms too.

A pitch deck is a presentation that showcases your firm’s strengths and unique attributes. It’s an effective way to introduce your practice to new and prospective clients. It’s also good for attracting and retaining top talent.

“The beginning of your pitch deck should outline the problem your company is trying to solve,” according to business writer Jamie Johnson in this blogpost for the US Chamber of Commerce website CO. “Ideally, this should be a problem that most people can understand and relate to. Make sure you focus on just one core problem — if you start talking about multiple issues, you may come across as unfocused and lacking direction.”

Should you create your own pitch deck or hire a marketing professional to do it?

 “In a perfect world, your pitch deck will be judged based solely on the content you include,” writes Johnson. “But appearances matter, and you want your pitch deck to appear professional and put together. That doesn’t mean you need to pay to have your pitch deck professionally designed. You just need to pay attention to the details, like choosing fonts that are easy to read and using colors that complement each other.”

Below are some other pointers for creating an effective pitch deck.

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Creating a Winning Pitch Deck

Here are some tips from Jamie Johnson and the US Chamber of Commerce (all quotes are from Johnson):

• Present a solution. “Once you’ve outlined the problem, you should immediately explain the solution your company provides,” according to Johnson. “[I]t’s also essential to focus on the timing and why this solution matters now.”
• Explain your target clientele. “Talk about your target market and how extensive this group is. What is the total market size, and how will your company be positioned in that market?”
• Talk about why your practice is successful. “Outline your business model and explain how your company will make money. For instance, will you rely on a subscription-based model, or will you sell products or services to customers? You should also show how your pricing will fit the overall market. For example, will you offer a lower-priced option that undercuts what’s currently available?”
• Introduce your team. “Highlight some of the key members on your team and talk about the expertise they bring to the table,” writes Johnson.
• Include a competitor analysis. “Explain any advantages your business has over its competitors. You want to highlight what makes your company different and why customers will choose you over the other options available.”
• Use client testimonials. “Testimonials add social proof and help investors see that there is already a demand for your product or service.”
• Rehearse your presentation. “Home in on the key points you’re trying to make and which slides are the most important. It doesn’t matter how good your pitch deck is if your presentation isn’t engaging.”

Source: US Chamber of Commerce CO

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