Important! June 12th, 2024 Webinar Attendees, please click here to complete our Survey or Verification Request Form.

Click Here

Here’s a Free SEO Guide for Your Practice

Last update





Print Friendly, PDF & Email
Learn the 3 main purposes of SEO.

Want to improve Search Engine Optimization for your website but don’t know where to start?

A new guide can show you how – for free.

The Beginner’s Guide to Search Engine Optimization was created by the online marketing firm Ahrefs.

“Do you find SEO daunting?” writes Joshua Hardwick, one of the Beginner Guide’s authors. “Do you lack time to learn the intricacies of this ever-changing and often puzzling field? Here’s the guide for you.”

The Beginner’s Guide “focuses on simple, low-cost and quick wins, many of which need only be done once to have a positive lasting effect,” writes Hardwick.

Read The Beginners Guide to Small Business SEO (6 Easy Steps) (

Four Important Facts About SEO

For more SEO basics, read the article, “A Beginner’s Guide to SEO” from the U.S. Chamber of Commerce newsletter CO.

What is the difference between SEO and SEM?
“SEO is a different beast from SEM, or search engine marketing,” according to business writer Emily Heaslip in the U.S. Chamber of Commerce article. “SEO is a must-have for businesses of all sizes: it’s free and can drive more customers to your website or physical location. While SEM requires buying certain keywords, SEO is all about being thoughtful about the content you offer on the internet. Social media, listing your location on Google Maps, and linking to your site on forums like Quora and Reddit all help your SEO ranking.”

What are the three primary functions of a search engine?
Answer: Crawling (scouring the internet for the codes and content of each webpage URL); indexing (organizing the found content); and ranking (answering a search query in order of most relevant to least relevant.

How many different factors are included in Google’s algorithms?
Answer: Google utilizes more than 200 factors to index and rank webpages.

What are the most important criteria for higher rankings?
Answer: (a) relevance of content, (b) quality of content, and (c) usability, accessibility and webpage loading speed.

Six Easy SEO Wins for Your Firm

The following is from the article, “A Beginner’s Guide to SEO” from the U.S. Chamber of Commerce newsletter CO:

  1. Sign up for Google Search Console.
  2. Provide fresh, consistent, engaging content
  3. Make your site easy to navigate.
  4. Give your site a unique name and meta description.
  5. Monitor your site traffic.
  6. Publish positive reviews.

“SEO isn’t that complicated,” writes Hardwick in the Beginner’s Guide. “For small businesses, taking care of these SEO basics is often enough to put you ahead of the competition.

Here is a free video with more beginner SEO tips.

Source: A Beginner’s Guide to SEO (

Are you taking advantage of the many benefits available to you as a member of the Alta Pro Risk Purchasing Group (RPG)? Free, cutting-edge CLE webinars on hot topics from Cannabis Law to Emerging Cyber Threats. Pro Practice e-Alerts delivered straight to your in-box with breaking news for solos and small firms. Premium content – including forms, roadmaps and checklists – available 24/7 at the Pro Practice Blog and Pro Practice Playbook on the RPG website. Prompt, confidential assistance with problem cases from Reminger Law claims prevention. Practice management assistance from The Risk Pro. Discounts on CLIO software products and tax savings on health insurance plans. These tools and resources – and more like them – have real, practical value. More important, they are actually used by hundreds of law firms nationwide to stay safe and successful. Get with the RPG program! Click here to start accessing your benefits.


Print Friendly, PDF & Email

Related Posts on!

Alta Pro Logo Icon

About the Editorial Staff

In an age of consolidation where increasingly impersonal transactions have made customer service an oxymoron, we bring together independent agents, insurance companies, and other industry specific service providers to develop and deliver insurance products and risk management solutions that benefit our insurance customers.

Join Our Newsletter

Occasional newsletters and CLE invites

Find Us on Social

Upcoming CLE Webinar: Essential Business Skills for Busy Lawyers Part 2 – Build Your Legal Practice Like a Pro

August 28, 2024 1:00 pm EST
CLE Credit: 1.0 Regular

Colleen L. Byers

Colleen Byers Mediation, LLC


Latest Videos

1 Hour

Essential Business Skills for Busy Lawyers Part 1 – Communicate Like A Pro

1 Hour

Creating an Attorney Compensation Plan That Will Build Firm Culture and Attract Top Talent

1 Hour

Cybersecurity for Attorneys: Employing Competent and Reasonable Safeguards

Need Help?

Visit our Frequently Asked Questions page. 

Or email us directly at

Or submit your issue in the comment form below and we will respond as soon as possible.