Do you know the four basic types of Search Engine Optimization that can boost your law firm’s website visibility?
Do you know the difference between SEO and SERP (Search Engine Results Pages)?
Are you aware of the search optimization basics?
Answers to these and other questions can be found in the Beginners Guide to SEO published by the US Chamber of Commerce. The Guide outlines the basics of search engine optimization.
“By optimizing your website, you’re helping customers find your products and services,” writes Jessica Elliott, content contributor for the US Chamber. “Search engine optimization, aka SEO, refers to any activities to increase your visibility on search engine results pages (SERPs). Correct SEO implementation helps search engines understand your content and, in turn, gives people a list of links relevant to their search query.”
Download the Beginners Guide to SEO.
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Four Types of SEO
Following are highlights from SEO: The 4 Types You Need to Know in the US Chamber of Commerce newsletter CO.
Main elements: (a) Title tag: A shortened version of your page title (less than 60 characters) that has your main keyword, secondary keyword, and brand name. (b) Meta description: A short (160 or fewer characters) summary of your webpage that tells people what to expect and encourages them to click. (c) Images: Optimize your photo titles, file names, captions, and alt text for humans first, then SEO. Include keywords where applicable. (d) URL structure: Typically, it’s best to avoid strings of numbers or dates. Instead, separate your page title (including any keywords) by dashes—review Search Engine Journal’s in-depth URL guide for more information. (e) Internal linking: These help search engines find and understand your pages and keep visitors on your website, which tells Google that your information is relevant. Use a keyword as anchor text, not “click here.” (f) Content: Write high-quality, original, search-optimized content based on search intent. Include your keyword in the first few sentences and at least one header. Use variations of your keyword throughout your content.
Main elements: (a) Backlinks: “When high-quality websites link to your site, it increases your authority. However, inbound links can take time to acquire.” (b) Online reviews: “Devise a strategy for collecting customer testimonials on your Google Business Profile (formerly Google My Business), Yelp, and other pertinent review sites.” (c) Brand signals: “Actions like people entering your company’s name into a search box or interacting with your social profiles show Google that your business is real. Brand awareness and social media marketing help your off-page SEO efforts.”
Local SEO elements: (a) Putting your name, address, and phone number (NAP) on every website page. (b) Ensuring NAP accuracy in local directories, business listings, and social profiles. (c) Creating and maintaining your Google Business Profile.
“Technical SEO is the foundation for your optimization efforts. A web developer, SEO firm, or technically savvy staffer can help: Increase your page speed; Fix site errors; Ensure your site is mobile-friendly; Create a site map; Avoid duplicate content.”
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