Attention May 22nd, 2024 Webinar Attendees, please click here to complete our Survey or Attendance Verification and Credit Request Form. (required for CLE credit)

Who Owns Your Law Firm’s Domain Name?

Last update

at

by:

by:

Share

Print Friendly, PDF & Email
If it's not you, better read this.

Guest Post by Brian Craig, Founder and CEO of LegalScapes

We’ve got to get on a soapbox for a minute.

Please, please own your firm’s domain name. Don’t let your IT company own it. Don’t let your SEO company own it. Don’t let your web designer own it.

It needs to be in your name, with your contact info, with a username and password you have, paid for with your credit card at a registrar you choose and have a direct relationship with.

Stay a step ahead of the cyber criminals by attending our FREE, one-hour CLE webinar “Putting Cybersafety to Work in Your Practice” on September 17. Attorney Kevin O’Hagan – a nationally-recognized expert on cyber liability who defends lawyers and firms in malpractice cases – will give you a roadmap for staying safe and successful in these uncertain times. Register here.

We’ve seen a couple of firms come to us over the past year with “rented” domain names, and many times they don’t even realize they don’t own it. Or worse, they end a relationship with their IT provider or “web guy” on a bad note and their domain name is held hostage.

What we see occasionally on the “rented” side is a marketing firm may provide you with a turnkey package including an already ranking domain, generally something generic (yourcity-divorce-lawyer.com or something similar). It sounds good – a domain name that’s already ranking well, complete with content they can customize for your firm – voila, skip the hard work!

But, it comes at a cost. Usually, firms that engage in this type of thing will be doing other grey/black-hat items as well, that will penalize your site in the long run.

And, what happens when you stop paying that exorbitant monthly fee? It’s all gone.

So, all this to say, make sure you own your domain name – it’s your firm’s identity on the web, and should be protected as much as you protect your personal identity like a social security number or bank account number.

About the Author
Brian Craig is the founder and CEO of LegalScapes, a full-service digital marketing agency based in North Carolina that works solely with law firms. With over 15 years of experience in online marketing, Brian helps lawyers across the United States get more clients through the Internet. When not working with clients, you’ll find him playing basketball, going to UNC games, and planning the next adventure with his wife and two daughters. Drop Brian a line at brian@legalscapes.com, call (919) 646-8707, or visit him on the web at www.legalscapes.com.

Share

Print Friendly, PDF & Email

Related Posts on Altaprorpg.com!

Alta Pro Logo Icon

About the Editorial Staff

In an age of consolidation where increasingly impersonal transactions have made customer service an oxymoron, we bring together independent agents, insurance companies, and other industry specific service providers to develop and deliver insurance products and risk management solutions that benefit our insurance customers.

May 22, 2024 1:00 pm EST
1.0 Regular Credit
June 12, 2024 1:00 pm EST
1.0 Ethics Credit

Join Our Newsletter

Occasional newsletters and CLE invites

Find Us on Social

Upcoming CLE Webinar: Essential Business Skills for Busy Lawyers Part 1 – Communicate Like A Pro

May 22, 2024 1:00 pm EST
CLE Credit: 1.0 Regular

Colleen L. Byers

Colleen Byers Mediation, LLC

Archives

Latest Videos

1 Hour

Creating an Attorney Compensation Plan That Will Build Firm Culture and Attract Top Talent

1 Hour

Four “Ds” of Client Relations: Dabbling, Documentation, Difficult Clients, Don’t Do it!

Need Help?

Visit our Frequently Asked Questions page. 

Or email us directly at info@altaprorpg.com

Or submit your issue in the comment form below and we will respond as soon as possible.