One of the speakers at the upcoming Law Firm Branding webinar is a website creator who believes simpler is better.
Brian Craig is the founder and owner of LegalScapes, which creates ethical, effective websites and messaging strategies for law firms. He specializes in helping solo and small firm lawyers build a powerful online presence without breaking the bank.
Brian has been a web developer and data engineer for 23 years. He is a member of the national Leading Law Roundtable and a regular contributor to Attorney at Law, bar association blogs and other legal publications. His tech expertise is matched by his knowledge of the unique challenges facing lawyers in a digital world.
On March 29, he will team up with an ethics consultant to bring you a roadmap for powerful law firm branding.
Your law practice has unique characteristics that identify it to the public and distinguish it from other firms. Are you maximizing those strengths? Are you blending all the disparate elements of your practice – experience, expertise, personnel, website, logo, font type, community involvement – into a clear, consistent and compelling law firm brand? Join us on March 29 at 12 noon CST for our one-hour CLE webinar Law Firm Branding: Practical Tips and Ethical Traps. You’ll learn the basics of branding, the relevant Rules of Professional Conduct on messaging, marketing and advertising, and best practices for compliance with the ADA and other laws. And you’ll learn how to clearly and concisely articulate who you are, what you do, and why you’re the right lawyer for the job. This course is taught by an authority on legal ethics and a tech expert who creates lawyer websites that are ethical and effective. Yet another benefit of the Alta Pro Lawyers Risk Purchasing Group! Click here to register.
Law Firm Branding: Practical Tips and Ethical Traps
March 29 at 12 CST
Part One: Overview of Branding for Law Firms
(1) What branding is and what it isn’t
(2) The difference between branding, marketing and advertising
(3) Three C’s: Clarity, Consistency and Compliance
(4) Naming your firm: do’s and don’ts
(5) The importance of Brand Reputation
Part Two: An Ethical Roadmap for Law Firm Branding
(1)The starting point: Rule of Professional Conduct 7(Information About Legal Services)
(2) RPC Preamble & Scoperegarding a lawyer’s obligations to clients and the public
(3) Ethics opinions and restrictions on what disclaimers must appear on your website and what disclosures must appear in your marketing and advertisements
(4) Don’t call yourself an “expert” or “the best” or compare yourself to other firms
(5) Ethical usage of LinkedIn, Twitter, Facebook and other social media
Part Three: Client-Centered Branding
(1) Rule 1.1 (Competence), Rule 1.3 (Diligence), Rule 1.4 (Communication), Rule 1.6 (Confidentiality)
(2) The client’s interests come first
(3) Follow the “Haiku of What You Do”
(4) Client testimonials, client feedback and client surveys
Part Four: Branding Best Practices
(1) Identify your Unique Value Proposition
(2) Seek guidance from your State Bar
(3) Seek guidance from your professional liability carrier
(4) Understand T-branding (technology branding) and Rule 1.1 requirement of tech competence
Do you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan? Is your professional liability coverage managed through Alta Pro? If so, you’re automatically a member of the Alta Pro Risk Purchasing Group (RPG), which offers a wealth of benefits for your practice: free, cutting-edge CLE webinars featuring top experts tackling timely topics; the Pro Practice Playbook; the Pro Practice Blog; Reminger’s ProLink risk management assistance; Reminger’s Claim Repair Hotline; discounts on CLIO practice management software; tax savings on health insurance; and access to the Risk Pro, who can help keep your firm safe and successful. Register here and start enjoying your Alta Pro RPG benefits.
