Important! June 12th, 2024 Webinar Attendees, please click here to complete our Survey or Verification Request Form.

Click Here

10 Tips For Branding Your Law Firm

Last update





Print Friendly, PDF & Email
What three adjectives best describe your law practice?

When it comes to branding your law firm, you can pick up some valuable pointers from the fashion industry.

Take Nike, for example. Not only is its swoosh logo recognized all over the world, but the image itself sends a powerful message: it’s a checkmark, a symbol of positivity, an image of movement and uplift. Just do it!

“Branding is more than a logo,” writes Dayna Winter on the Shopify blog. “It encompasses values, voice, and design choices. Good branding is storytelling – a consistent and continuous message, weaving meaning into every piece.”

Want a steady stream of helpful practice tips on everything from branding to boosting your bottom line? Check out the Alta Pro Lawyers RPG website, where you get valuable posts like this one three times a week, plus dollar discounts on Clio cloud-based software products, Reminger ProLink claims repair hotline, and free e-consults with The Risk Pro. Learn how to join here.

10 Branding Tips from Design Pros
These branding tips – courtesy of Dayna Winter and Shopify – can put your firm on the stylish runway to success:

  1. Communicate who you are and what clients you serve. “If you can’t communicate who you are as a brand and the type of person who would identify with your core values and aesthetic, then you won’t be able to sell it to them.” Joey Ng (VP of Marketing, Output)
  2. Go digital. “Great online presentation and content is key. It’s all about finding your niche market and exposing a good quality product or service to them.” Yan Wang (Founder, XYZ Impression)
  3. Keep your brand consistent on all platforms. “Consider the look, style, color of your branding – how are others affected by it? When starting out, ask what is the first thing someone thinks of when they see your brand. When you do finally have your brand image, get it out there. As much as you think you are marketing yourself, you can triple it.” Dawn Del Russo (Founder Bella Dawn &
  4. Differentiate your practice. “Unless there’s a frame of reference to attach to a name, it’s really difficult to navigate the congested buyer’s marketplace. Trying to be everything to everyone is a recipe for disaster.” Carolyn Delacorte (Co-founder, Boxwood Press)
  5. Tell your story. “It communicates what your values are, your perspective, and helps illuminate small character elements that are part of the bigger picture of your business.” Odessa Paloma Parker (Fashion Editor, The Globe and Mail)
  6. Know your competition. “Carefully research your target market and see who your competitors are. Having a strong social media presence is a must – this can be a really cost-effective way of communicating to your target customer.” Nick Ede (CEO, EastofEden London)
  7. Create compelling content. “Now that so much business is happening online, creating interesting content is becoming more and more important.” Helen Rice (Co-founder, FUZZCO)
  8. Build partnerships. “Part of knowing your brand is knowing who can help your brand. I would suggest finding a core group of friends, or a team of people who have skills that are not only beneficial to you, but are beneficial to them, too. Grow and learn with each other.” Andrew Coimbra (Creative Director & Designer, Andrew Coimbra)
  9. Get your name out there. “When most shoppers are faced with a choice, whether to buy this black tote bag or that black tote bag, they’ll choose the one they’ve heard of. It’s as simple as that. That’s the entire basis of advertising. So getting the word out there about your brand and what makes it unique it crucial to your sales. And sales are crucial to keeping your business afloat.” Sara Koonar (Editor-in-Chief,
  10. It’s all about feelings. “Branding needs to be about the emotional experience for your target audience. Exceptional branding provides a sense of comfort, acceptance, yet inspiration to keep your clients coming back for more.” Alex O’Byrne (Director, WeMakeWebsites)

BONUS TIP: What three adjectives best describe your law firm?

If you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan, you can stay a step ahead of the competition by being a member of Alta Pro Lawyers RPG. You’ll get access to free webinars, the Pro Practice Playbook, Reminger ProLink, Ask the Risk Pro and more. Here’s how to join.


Print Friendly, PDF & Email

Related Posts on!

Alta Pro Logo Icon

About the Editorial Staff

In an age of consolidation where increasingly impersonal transactions have made customer service an oxymoron, we bring together independent agents, insurance companies, and other industry specific service providers to develop and deliver insurance products and risk management solutions that benefit our insurance customers.

Join Our Newsletter

Occasional newsletters and CLE invites

Find Us on Social

Upcoming CLE Webinar: Essential Business Skills for Busy Lawyers Part 2 – Build Your Legal Practice Like a Pro

August 28, 2024 1:00 pm EST
CLE Credit: 1.0 Regular

Colleen L. Byers

Colleen Byers Mediation, LLC


Latest Videos

1 Hour

Essential Business Skills for Busy Lawyers Part 1 – Communicate Like A Pro

1 Hour

Creating an Attorney Compensation Plan That Will Build Firm Culture and Attract Top Talent

1 Hour

Cybersecurity for Attorneys: Employing Competent and Reasonable Safeguards

Need Help?

Visit our Frequently Asked Questions page. 

Or email us directly at

Or submit your issue in the comment form below and we will respond as soon as possible.