Simple Ways to Make Your Website More Powerful

Start by improving your Areas of Practice pages.

If you want better performance from your law firm website, you can start by improving your Practice Area pages.

Each page should do at least three things: (1) tell visitors exactly how you can meet their needs in the given area; (2) provide a clear Call to Action so visitors can engage with you further; and (3) contain attractive graphics and photos.

Another tip: make sure your Home Page tells a story.

“What pops out to you in the first three seconds?” asks Peter Boyd of PaperStreet, a legal marketing firm. “Can a user tell what your practice areas are right away?  Do you have a unique selling proposition?  What is your story that will engage a potential client?  What makes you different? You need to answer that all with engaging visuals, specific copy, and headlines that are still SEO compliant.”

Below are some other pointers for turbo-charging your website.

Are you taking advantage of the valuable resources available through the Alta Pro Risk Purchasing Group (RPG)? If not, register here and start enjoying the benefits. When your law practice has professional liability coverage through Alta Pro Insurance, you’re automatically enrolled in the RPG. Among the benefits: free, cutting-edge CLE webinars featuring top experts tackling timely topics; the Pro Practice Playbook; the Pro Practice Blog; Reminger’s ProLink risk management assistance; Reminger’s Claim Repair Hotline; discounts on CLIO practice management software; and access to the Risk Pro, who can help keep your firm safe and successful. Stay ahead of the curve with Alta Pro Risk Purchasing Group.

Tips for a More Powerful Website

Following are more pointers from PaperStreet:

Use social proof and testimonials. Display badges of professional honors and distinction on your site.

Boost your site’s download speed. “Your website needs to load fast,” says PaperStreet. “Check out Google [for insights on improving page speed]. Then forward that report to your web design team. Have them review and make changes to get the site speed higher.”

Make sure your site is ADA compliant. Per PaperStreet: “If your site is not ADA compliant, it needs to be by now. Check out https://wave.webaim.org/ for a free report. If you need further analysis, contact an ADA website audit team.”

Have a content marketing plan. “Research potential practice areas you want to hit on, then create a plan with the page name, link to the copy, due date, approval date, and where it is going live.

Use “explainer” videos. “There’s a perception that production and filming are too time-consuming and expensive for there to be a measurable ROI for the average lawyer. This is where explainer videos come in.”

Create informational booklets, guides and downloads. “The key to ranking high in a specific area is creating THE definitive resource on a topic,” according to PaperStreet. “Become THE resource for car accidents, probate, or divorce. Produce a 2,500 to 5,000-word guide that is online. Create it as a PDF download too.”

Source: 21 Top Lawyer Marketing Ideas for 2021 – PaperStreet

Want a discount on Clio practice management software products? You’re eligible if you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan and are a member of the Alta Pro Lawyers RPG. In addition to Clio discounts, you’ll get access to free webinars, the Pro Practice Playbook, Reminger ProLink, Ask the Risk Pro and more. Here’s how to join.

Share

Share on facebook
Share on twitter
Share on linkedin

Let Alta Pro RPG Help You Get Insured

Quick turn around times. Hassle free insurance.

Join Our Mailing List

Subscribe to our exclusive mailing list and get the freshest stories from the Alta Pro RPG team.

Continue Reading