If you want to improve your law firm marketing in 2022, start by burnishing your brand.
Focus on the big picture. What does your firm stand for? What does it do best? Where do you want to be at the end of the year?
That advice comes from Mailchimp, which knows a thing or two about marketing. Here are three New Year’s Resolutions from Mailchimp:
- Think big about your brand. With holiday shoppers at bay, this is the perfect time to map out big picture plans for your marketing. Consider setting up some brand-driven content strategies to deepen your connection with your customers.
- Do more A/B testing. Make every campaign an opportunity to improve. Commit to more effective A/B testing so that you can A/B/C (Always Be Closing), like the gaps between a good business and a great one.
- Keep moving forward. Set up your email automation strategies days, even months before the sale, not just before. Take a look back on this year’s results, then learn to improve your business with helpful automations and more.
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ABA Model Rule of Professional Conduct 1.1: Competence
A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness and preparation reasonably necessary for the representation.
Comment  In determining whether a lawyer employs the requisite knowledge and skill in a particular matter, relevant factors include the relative complexity and specialized nature of the matter, the lawyer’s general experience, the lawyer’s training and experience in the field in question, the preparation and study the lawyer is able to give the matter and whether it is feasible to refer the matter to, or associate or consult with, a lawyer of established competence in the field in question. In many instances, the required proficiency is that of a general practitioner. Expertise in a particular field of law may be required in some circumstances.
Comment  To maintain the requisite knowledge and skill, a lawyer should keep abreast of changes in the law and its practice, including the benefits and risks associated with relevant technology, engage in continuing study and education and comply with all continuing legal education requirements to which the lawyer is subject.
Sources: Mailchimp, ABA Model Rule 1.1
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