Marketing Advice for 2022 from Mailchimp

Resolve to do more A/B testing.

If you want to improve your law firm marketing in 2022, start by burnishing your brand.

Focus on the big picture. What does your firm stand for? What does it do best? Where do you want to be at the end of the year?

That advice comes from Mailchimp, which knows a thing or two about marketing. Here are three New Year’s Resolutions from Mailchimp:

  • Think big about your brand. With holiday shoppers at bay, this is the perfect time to map out big picture plans for your marketing. Consider setting up some brand-driven content strategies to deepen your connection with your customers.
  • Do more A/B testing. Make every campaign an opportunity to improve. Commit to more effective A/B testing so that you can A/B/C (Always Be Closing), like the gaps between a good business and a great one.
  • Keep moving forward. Set up your email automation strategies days, even months before the sale, not just before. Take a look back on this year’s results, then learn to improve your business with helpful automations and more.

Are you taking advantage of the valuable resources available through the Alta Pro Risk Purchasing Group (RPG)? If not, register here and start enjoying the benefits. When your law practice has professional liability coverage through Alta Pro Insurance, you’re automatically enrolled in the RPG. Among the benefits: free, cutting-edge CLE webinars featuring top experts tackling timely topics; the Pro Practice Playbook; the Pro Practice Blog; Reminger’s ProLink risk management assistance; Reminger’s Claim Repair Hotline; discounts on CLIO practice management software; and access to the Risk Pro, who can help keep your firm safe and successful. Stay ahead of the curve with Alta Pro Risk Purchasing Group.

ABA Model Rule of Professional Conduct 1.1: Competence

A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness and preparation reasonably necessary for the representation.

Comment [1]  In determining whether a lawyer employs the requisite knowledge and skill in a particular matter, relevant factors include the relative complexity and specialized nature of the matter, the lawyer’s general experience, the lawyer’s training and experience in the field in question, the preparation and study the lawyer is able to give the matter and whether it is feasible to refer the matter to, or associate or consult with, a lawyer of established competence in the field in question. In many instances, the required proficiency is that of a general practitioner. Expertise in a particular field of law may be required in some circumstances.

Comment [8] To maintain the requisite knowledge and skill, a lawyer should keep abreast of changes in the law and its practice, including the benefits and risks associated with relevant technology, engage in continuing study and education and comply with all continuing legal education requirements to which the lawyer is subject.

Sources: Mailchimp, ABA Model Rule 1.1

Want a sweet discount on Clio practice management software products? You’re eligible if you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan and are a member of the Alta Pro Lawyers RPG. In addition to Clio discounts, you’ll get access to free webinars, the Pro Practice Playbook, Reminger ProLink, Ask the Risk Pro and more. Here’s how to join.

Share

Share on facebook
Share on twitter
Share on linkedin

Let Alta Pro RPG Help You Get Insured

Quick turn around times. Hassle free insurance.

Join Our Mailing List

Subscribe to our exclusive mailing list and get the freshest stories from the Alta Pro RPG team.

Continue Reading