If you want to turbocharge your law firm website, keep your homepage clean and simple – and tell visitors in simple, direct language how you can help them.
Here’s a good example: the website for LayRoots, an estate planning and asset protection firm in Seattle, WA, uses active, powerful words (“You earned it. Protect it or risk losing it.”) to reel in prospects. There’s also a map to make it easy to find the office, and “Contact Us” links to schedule a consultation.
Another characteristic of top sites: they empower prospects by giving them options. K Bennett Law LLC, a boutique subscription services firm in Atlanta, gives visitors different choices for connecting, such as live chat or setting an appointment.
“As well, the home page details different types of services offered, and highlights that everything is 100 percent flat fee because this is important for cost conscious new business owners with predictable budgets,” writes Teresa Matich, editor of the CLIO blog, in CLIO’s annual Best Law Firm Websites survey.
Some other features of winning websites are listed below.
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Three Ways to Create an Award-Winning Law Firm Website
1. Put a face to your law practice.
This business and employment law firm in New York has its lawyers’ photos on its homepage, which personalizes the firm at a glance. This is important, according to Matich, “because it could potentially increase a prospective client’s trust in the firm. Also, the law firm highlights that initial consultations are free in multiple places, showcasing how it provides value to clients upfront. Furthermore, highlighting their free consultations also emphasizes that the firm is budget conscious, and offers fair and transparent billing. With cost being a key consideration for many legal clients, this approach is on the money.”
2. Tell prospects the first visit is free.
3. Show that you get great results.
“Locks Law Firm, a personal injury law firm with offices in Pennsylvania, New Jersey, and New York, builds confidence with clients on its homepage by highlighting that it gets results—over $1 billion, to be exact,” according to Matich and CLIO. “Clients can easily find out if they have a case (without waiting to contact someone), and fill out a form to contact the firm right from the homepage.”
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