What’s Your Personal Brand as a Lawyer?

Read this if you're unsure.

What is your personal brand as a lawyer?

Do you present yourself as brainy and erudite, tech-savvy and modern, or down-to-earth and approachable? A bulldog or more easy-going?

Knowing who you are – and being comfortable in your own skin – will make your law life soar.

“Want more leads that turn into paying clients? Embrace your authentic self and market who you are, even if it initially makes you uncomfortable,” says Katy Goshtasbi, author of Personal Branding in One Hour for Lawyers, in this ABA Journal article. “It can’t be something basic, like saying you are an attorney who always delivers work product on time. That’s something every lawyer should do, and it does not make you unique.”

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Personal Branding In One Hour for Lawyers

With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition.

In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process. In just one hour, you will learn to:

  • Discover your personal brand – and why it matters to colleagues and clients;
  • Use your personal brand as a marketing tool;
  • Stand out from the crowd – improve your visual brand by making simple, yet impactful, changes to your attire and personal appearance;
  • Create effective marketing materials for your brand;
  • Network successfully to implement your personal brand;
  • Communicate your brand effectively

Sources: ABA Journal and Personal Branding In One Hour for Lawyers (americanbar.org)

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